Projects
Spokat Care — Social Media Campaign
Save Your Sneakers Campaign
A campaign designed to rebuild awareness, engagement, and conversion through transformation-driven content.
- Insight
Content showed strong engagement through relatable and entertaining formats.
However, key gaps were identified:
• USP was not clearly communicated
• Limited call-to-action for conversion
• Content lacked a structured strategy
This resulted in high engagement but low conversion impact.
- Campaign Concept
Rebuild the account with a consistent content strategy
focused on visibility first, then engagement.
Use short-form content and clear visuals
to regain audience trust.
- Execution
Executed a structured 3-phase campaign:
Pre-launch
• Teaser & curiosity-driven content
Launch
• Transformation-focused reels
• Educational and process content
Post-launch
• Testimonials and relatable content
• Promotional posts with clear CTA
Content was distributed across Instagram
to drive awareness, engagement, and conversion.
- Result
The campaign established a clearer content direction
with stronger focus on transformation and storytelling.
Content became more structured and aligned
with business goals, improving potential
for engagement and conversion.
A solid foundation was built for
consistent and scalable social media growth.
Content approach focused on transformation,
relatable storytelling, and educational value.
Content Calendar
Structured content calendar designed
to maintain consistency and guide campaign flow.
